I was recently Interviewed about “Going Solo”

What’s your business, and who are your customers?

Simply Oak™ supplies the finest European White Oak flooring for installation in luxury homes and commercial projects throughout the world. We deliver only the highest quality European White Oak, sourced from mills dedicated to traditional craftsmanship and sustainable production practices.

Our team’s expertise in the unique qualities of oak helps architects, interior designers, builders, and their clients realize their visions. All of our oak products are certified to FSC® and PEFC™ standards.

Tell us about yourself

To be able to provide top-quality material and top-quality service under my own leadership. I was already working within the industry, but I felt there were areas that could be improved upon, notably in service and sustainability. I wanted to provide an exceptional level of product quality and customer service — while still honoring my responsibility to the planet and ensuring that European White Oak will be available for future generations. The best path to these goals was through forming my own company, SIMPLY OAK™. To me, European White Oak flooring is a sexy product.

It’s visually beautiful and tactilely pleasing. To have it underfoot denotes luxury. In Europe, there is a deep, rich history and a love affair with European White Oak. It has a density, stability, and beauty that is superior to other woods. The finest cathedrals and ancient castles were built using this material. European White Oak flooring has always been a luxury market item, but, at the same time, it can also be warm and comforting…many modern homes have European white Oak installed, even the home I grew up in. One of my goals is to offer a greater audience the opportunity to enjoy this pleasure.

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SIMPLY OAK™
Your unmatched source for premium, bespoke, pre-finished European White Oak wood flooring.

Simply Beautiful. Simply Natural. Simply Oak.™

 

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